LoveShackFancy, an American clothing brand, was founded by Creative Director Rebecca Hessel Cohen in 2013. It started after designing her bridesmaid's dresses for her fairy-tale wedding. Now LSF has become known for the label 'boho-chic vintage inspired fashion', as it embraces femininity and strength, showcasing vintage-inspired finds, rich details, hand-dyed fabrics and romantic floral prints. It has garnered dedicated following and now sold at top boutiques around the world.